Sach Much Organic, a new brand proposal from Aashirvaad Organic, completely changes the range of its organic products. This idea aligns with Aashirvaad’s constant commitment to providing discerning customers with pure, transparent, and high-quality 100% organic products.

In an environment where the term “organic” is frequently ambiguous, Aashirvaad makes a daring move to honor its promise that it is “100% Aashirvaad, 100% Organic”. The foundation of Sach Much Organic is a ground-breaking invention that gives customers unprecedented power: a special QR code on the packaging of every product allows customers to follow the path taken by the product of their choice from the farm to their homes. hence informing and raising customer awareness on the origin and path of their food. A ground-breaking tool that empowered users to make decisions in line with their principles and well-being while also creating new industry standards.

Additionally, the range from Aashirvaad Organic includes a portfolio of attas and dals –that carry prestigious certifications from the United States Department of Agriculture (USDA)as per the National Organic Program of the United States, and from INDOCERTas per the National Programme for Organic Production of India, affirming to consumers that they meet organic standards. Each product goes through rigorous testing for 217 pesticides, setting a new standard for purity and quality in the industry.

Complementing this proposition, Aashirvaad has launched two new protein-rich organic offerings: Organic Rajma and Organic Kabuli Chana. These additions to the range exemplify Aashirvaad’s dedication to redefining the realm of organic goodness.

Priyanka Dutta