When Ma Durga defeated Mahishasura, she was bestowed with weapons like trident, sword and others. But now with the change of times, the women in our society have taken up modern weapons to defend themselves against the various demons aka Mahishasuras that are present in the society.

Vivel celebrates those women who have not only empowered themselves but also inspired women to question limits and not to accept everything. The brand philosophy of the brand is Ab Samjhauta Nahin. This embodies an implicit belief that no one should have to compromise on their dignity to lead a good life.

On the occasion of Durga Puja, ITC Vivel introduced an interesting campaign named weapons of empowerment, by unveiling the new avatar of Mother Goddess. The weapons in the hands of the goddess were stethoscope, clap stick, book, microphone, pen, hammer and so on.

The women who gave the weapons to the Goddess were Sohini Sarkar, Sharbari Datta, Paroma, Sushma Midde, Sreemoyee Piu Kundu and others.

“The demons now are different. Hence the weapons required should also be different. This is a great initiative and I am glad I was asked to be a prt of such a grand event” said Sohini Sarkar.

The women prayed to Ma Durga and also posed for photographs with the Mother Goddess at the event.

Priyanka Dutta