Madame used a campaign starring the brand’s face, Shanaya Kapoor, to herald the release of Chaleur, their latest fragrance. The perfume, a high-end French scent that captures the coziness of a calm summer evening, is a symbol of Madame’s dedication to elegance and excellence. Inspired by the perfumery expertise of the historic town of Grasse, which is renowned for its incomparable fragrances, this magnificent scent captures the essence of a cultural fusion between the vivid essence of India and the fragrant richness of France.

The zesty orange, the exotic warmth of saffron, and the herbal purity of clary sage are among the top notes that beckon as Chaleur opens. The fragrance’s core blends the sweet, nutty flavor of cherry almond with the delicate harmony of jasmine, conjuring the sophistication and charm of a warm night. Its base notes provide a lasting impact by laying the groundwork for deep warmth with amber, the earthiness of cedar wood, and the textured essence of oak moss.

Chaleur is the second fragrance to be added to the category, following the popularity of Madame’s initial scent, Lueur. The brand’s partnership with Shanaya Kapoor gives it a charming touch that goes hand in hand with the story of the fragrance.

Madame wants to reinvent elegance with Chaleur, a fragrance that will appeal to sophisticated people as well as perfume enthusiasts. This fragrance has the potential to revolutionize the luxury perfume market by becoming a symbol of timeless elegance and cross-cultural beauty.

Priyanka Dutta