With the launch of Kay Beauty—India’s first celebrity cosmetics brand known for its dedication to innovation and excellent performance—the worldwide icon turned entrepreneur Katrina Kaif is bringing her beauty flair to the UAE. Kay Beauty is currently available at Nysaa. One of the fastest-growing celebrity beauty companies in India, Kay Beauty was co-founded by Katrina Kaif and Nykaa, the premier destination for beauty and fashion in India.

The goal of establishing Kay Beauty was to provide high-performing skincare and cosmetics that encourage the enjoyment of beauty without guilt. It provides cosmetic products for the lips, eyes, face, and nails—all of the popular makeup categories. The line, with its cutting-edge formats and packaging that showcases the highest-quality compositions, genuinely characterizes the premium category.

With the brand’s central tenet, #ItsKayToBeYou, Katrina assures us that we will receive a custom-made piece of Kay Beauty. The brand fosters a culture of acceptance, self-love, and empowerment by providing a haven and encouraging people to embrace their true selves.

With a gross margin value of INR 1.5 billion, Kay Beauty has accomplished remarkable achievements in a little over four years. Loved throughout India, from Tier 2 and 3 markets to busy metropolises, it serves beauty enthusiasts from all backgrounds. The company has established a significant online and offline presence. With merchandise flying off the shelves in more than 300 locations and online orders being shipped to more than 1,600 Indian cities, Kay Beauty has established itself as a force worth reckoning.

Co-founder of Kay Beauty Katrina Kaif said, “It gives me enormous satisfaction to bring Kay Beauty to the UAE at last. My goal has always been to take Kay Beauty global and reach out to clients in various areas so they can try the product out for themselves. With the brand’s entry into the GCC, we can reach a clientele that is fervently interested in both Indian cinema and beauty. Our decision to introduce Kay Beauty to the area through an omnichannel retail presence is a calculated one. The GCC is open to a wide range of ages, genders, and ethnicities, and Kay Beauty’s basic tenet is to honor the promise of #makeupthatkares while catering to all skin tones”.

The business offers an amazing selection of beauty products, all of which are necessities for every makeup enthusiast’s kit. With more than 60 SKUs for lips and face cosmetics and over 30 SKUs for nails and eyes, Kay Beauty is your one-stop shop for all the hues and colors you need to get the ideal beauty look.

With Kay Beauty’s assortment, you can stay ahead of beauty trends by experimenting with matte lipsticks, crème blushes, ultra-pigmented eyeshadows, and colored eye pencils, in addition to choosing the ideal foundation shade.

Shop for amazing products at Nysaa, located at City Centre Mirdif, and online at https://nysaa.com/.

Priyanka Dutta