ITC Sunrise Spices, a well-known brand in Bengali homes, is pleased to be linked to hoichoi, the most popular OTT platform for Bengalis globally.

In the presence of well-known Tollywood stars and popular singer Ankita Bhattacharya, who mesmerized the audience with her singing performance at the launch event of its five-episode series “Sunrise Bhojonbilashi”, the brand held the Bhojonbilashi Food Carnival on October 19 and 20 at City Centre II in Kolkata.

In addition to celebrating the premiere of its much-awaited culinary and travel series, Sunrise Bhojonbilashi, the event also unveiled an exclusive cookbook that was inspired by the show’s recipes and allowed foodies to make real Bengali food from various districts at home. With a feast of cuisine, music, and crafts from all over the state, it was a vibrant celebration of Bengal’s rich culinary legacy. Visitors perused handicraft booths exhibiting the artistry of regional craftspeople and sampled food stalls serving a range of specialties from various parts of Bengal. Throughout the evening, there were entertaining activities and thrilling rewards to add to the celebratory atmosphere.

Bolpur, Purulia, Murshidabad, Bankura, and Kolkata are the five districts of West Bengal where Sunrise Bhojonbilashi will take its viewers on a gastronomic adventure. The series, which is hosted by the affable RJ Somak, will vividly and delightfully depict local culinary experiences. The show’s star guests and the oddball food truck “Kumropotash” will give it a new dimension.

This is the first-ever non-fiction series of Hoichoi.

Each of the five branded episodes lasts between 18 and 20 minutes. On October 23, these episodes will be live and be available only on Hoichoi. Sunrise Bhojonbilashi aims to be more than just a food event and give its audience an experience as Sunrise x Hoichoi moves closer to providing entertainment to its customers.

Priyanka Dutta