Cakes have long been associated with happiness, whether during a lavish celebration or a private time spent with loved ones. With the introduction of its unique Heritage Pack, Britannia Gobbles Cake is continuing this tradition while honoring West Bengal’s cultural pride. These new packs honor the region’s rich history and bring back happy memories of Britannia’s long-standing relationship with its customers.

From tea breaks to family get-togethers, Britannia Gobbles cake has been a part of innumerable happy moments. “Shonar Banglar, Moner Khabar” has been the theme for Britannia Gobbles Cake. The Heritage Pack embodies this treasured connection whether in playful chats with friends or introspective moments.

“West Bengal has always been a region with deep-rooted cultural pride, and Britannia has been fortunate to be part of that legacy for so many years. More than just a treat, our Britannia Gobbles Cake Heritage Packs stand for all the large and small moments where Britannia has influenced customers’ lives. With this unique package, we hope to deepen our relationships with our customers” said Yudhishter Shringi, Chief Business Officer of Adjacency Businesses at Britannia Industries.

The Howrah Bridge, a timeless symbol of the state’s history, is featured on the Heritage Pack’s packaging design. Every element of the design is intended to speak to West Bengalis’ enjoyment of small pleasures that foster happiness and community.

An exclusive e-commerce activation has also been launched by Britannia Gobbles Cake as part of the campaign, bringing the brand even closer to the customers.

Prepare to savor a little of nostalgia with each bite of your Britannia Gobbles Cake Heritage Pack.

Priyanka Dutta