“India Ka Apna Game” is the new marketing campaign from Zupee, the top online skill-based gaming platform in India. The ad, which stars Bollywood actor Salman Khan, effectively establishes Zupee as India’s most popular gaming app and highlights its capacity to elevate everyday experiences into remarkable ones.

Zupee’s dedication to giving everyone an accessible and entertaining gaming experience is what motivates the ‘India Ka Apna Game’ campaign. With the endearing and eccentric character of Constable Dhyanchand accompanying him, Bollywood superstar Salman Khan‘s contagious enthusiasm is at the heart of this campaign. The dynamic duo demonstrates how Zupee is an essential component of the country’s gaming culture in scenarios that practically every Indian can relate to.

When paired with relatable and captivating storytelling in the advertisements, the superstar’s unparalleled on-screen persona makes Zupee a true game changer for everyone searching for an exciting and fun gaming experience. In addition to showcasing Zupee’s distinctive features—such as fast withdrawal, only real players, and games with beginning prices as low as Re. 1—each commercial offers the audience a great blend of humor.

According to Apple’s most recent App Store charts, Zupee has become one of the most downloaded apps in India for 2024 and has secured a place among the top iPhone games. Zupee is well-known for incorporating skill-based features into classic games like Ludo and Snakes & Ladders, creating fun and fulfilling experiences that appeal to Indian customers. The platform’s success and leadership in the skill-based gaming market were highlighted in November 2024 when it recorded over 6.6 billion gameplays and reached 100 million players. Zupee sets new standards in the industry by promoting competition, enjoyment, and social interaction through its emphasis on innovation, inclusivity, and meaningful gaming experiences.

Priyanka Dutta