Ascent Meditech Limited, a leading player in Orthopedic Soft Goods, mobility, wound-care and healthcare products, announced Bollywood superstar Hrithik Roshan as the brand ambassador for their flagship brand ‘Flamingo’.

Hrithik Roshan unveiled the teaser of a new consumer awareness campaign titled ‘An Aid for a New Life’ marking his brand endorsement of Flamingo Orthopedic soft goods, mobility, wound-care and healthcare products.

Hrithik Roshan is the first-ever celebrity endorser in the medical devices sector.

While Flamingo products under the Orthopaedic and Healthcare segments cater to the various musculoskeletal and lifestyle-related disorders respectively, the focus of products under the Mobility and Wound segments is directed towards mobility impairment and wound care.

One of the most popular and therapy products that consumers across the world are trusting is Flamingo Orthopedic Heat Belt, the flagship product of Ascent Meditech Ltd. – a result of years of research & development, innovation and adaptability.

The Company also offers wide range of products. Orthopedic Soft Goods (OSG) for upper extremity, lower extremity & spine. Health care products based on cold therapy & hot therapy.

Healthcare products include: Flamingo Hot n Cold Eyes Mask, Flamingo Cool Eyes, Flamingo Cool Pack and Fahrenheat Sauna Belt, Flamingo Orthopaedic Heat Belt, Lumbar Sacro Belt etc.

Flamingo OSG products include Cervical Supports, Shoulder Clavicle Elbow Support, Chest Supports, Wrist Forearm Thumb Supports, Arm Supports, Abdominal Belt ,  Back Supports, Back Rest Series, Compression Supports, Knee Cap, Anklet, Silicon Products Series, Splints, Medical Compression Range, Traction Kits Accessories, Premium Range, Pediatric Products, Walker (Pediatric), Seat Cushions, Diabetic Anti Skid Socks, Gel Product Series, Sports Accessories, etc.

Bandages include Flamiplast (Elastic Adhesive Bandage B. P.), Flaminette (Cotton Stockinette Bandage), Flami-Fix (Elasticated Tubular Bandage), Flamigrip, Flamiband, Flamicrepe, Flamitape (Z.O.T.), Flami POP, etc.

The TVC has been conceptualized and produced by Roop Dutta Naik of Zip, Zaap, Zoom Productions.