“Business Name Display” (BND), an industry-first solution intended to improve customer engagement for businesses, was introduced by Airtel Business. In order to build trust and assist consumers in differentiating between genuine business calls and spam, the service allows companies to place their brand name on the recipient’s mobile screen when making outgoing calls.

With the introduction of India’s first spam-fighting network and a national awareness campaign to inform users, Airtel addressed the issue of spam for its customers. Even though these campaigns have raised consumer awareness and made more people ignore calls from unknown numbers or mark them as spam, they have also had unforeseen consequences, such as calling brands and labelling them as spam. As a result, clients missed important phone calls from banks, food delivery, courier services, hospitals for urgent doctor’s appointments, etc.

This problem is resolved by the “Business Name Display,” which shows the name of the company making the call and creates a relevant but secure communication environment so that end users can make educated decisions on all incoming calls. As a result, companies can differentiate themselves from fraudulent callers while still making an impression on their clientele.

More than 250 companies from a variety of industries, including banking, retail, food delivery, mobility, Quick commerce, courier, and logistics, participated in a successful pilot program for the solution. In the last 30 days, these companies made 12.8 million calls using 1.5 million+ phone numbers, which resulted in a remarkable rise in customer engagement.

Businesses can:

• Differentiate themselves from unknown calls;

• Develop trust and improve their brand reputation;

• Provide context that enhances both the call answer rates and the customer experience;

Businesses only need to register and set up their information via Airtel Business’s online portal here in order to activate the service.

For more details, visit www.airtel.com

Priyanka Dutta