The Birla Opus Paint Studio (Company Owned and Company Operated Experience Store) in Kolkata was inaugurated, according to a statement from Birla Opus Paints, a division of Grasim Industries under the Aditya Birla Group. This expansion, which builds on the brand’s successful inaugurations in Hyderabad, Bengaluru, Mumbai, Navi Mumbai, Gurugram, and Lucknow, reaffirms its dedication to revolutionising the paint and décor sector via innovation, high-end products, and an engaging consumer experience.

The Kolkata studio of Birla Opus Paints has been carefully designed to turn the ordinary shopping experience into an engrossing, motivating one. Beyond traditional paint stores, the paint studio is intended to serve as a centre for creativity. Customers can touch, feel, and experience colours in a real-life setting at this experience centre, which also lets them discover new ideas. Through a customised guide, customers can also get free professional advice on shade selection, textures, and application methods. Additionally, homeowners can use sophisticated visualisation tools to see how their selected colours will appear in real-world situations. For a comprehensive décor solution, the Paint Studio offers wallcoverings, designer finishes, and specialty coating options in addition to paints.

In addition to showcasing the entire line of more than 170 products, the store offers specialised services like expert colour consultations, imaginative application methods, and custom décor ideas influenced by the rich local culture. With unique colours and carefully chosen décor packages that capture the vibrant personality of the city, it also reflects local customs and traditions. The expansion plan of Birla Opus Paints, which seeks to increase its retail presence throughout India, also marks this launch as a significant turning point. In the upcoming months, the company plans to open additional experience centres in Jaipur, Ahmedabad, and Surat, with a focus on experiential retail.

Mr. Rakshit Hargave, CEO, Birla Opus Paints, said, “With great pleasure, Birla Opus Paints opens its experiential Paint Studio in Kolkata. In addition to being a company-owned store, it demonstrates our dedication to quality, innovation, and better customer service. Every element of the store’s design is intended to inspire creativity and empower homeowners to realise their visions. Our goal is to make painting a fun and life-changing activity for everyone”.

With resources, samples, and professional assistance, each Birla Opus Paint Studio serves as a central location for architects and interior designers, facilitating easy collaboration and creation.

Newly Opened Birla Opus Paint Studio Address:     
Birla Opus Paint Studio, 48A, Syed Amir Ali Avenue, Lower Range, Beck Bagan, Ballygunge, Kolkata – 700017

Priyanka Dutta