Hellmann’s is partnering with Zepto, one of India’s fastest-growing rapid commerce platforms, to deliver its #TastebudsApproved sandwiches straight to customers. The partnership, which is only available on Zepto Cafe for a short period of time, offers the ideal balance of fast convenience and creamy delight, allowing customers to enjoy creamy sandwiches in a matter of minutes.

Hellmann’s, which is well-known for its creamy and delectable mayonnaise line, has introduced the “Tastebuds Approved” campaign, which highlights the brand’s creamy and delectable mayo through inventive twists on Mumbai’s favorite sandwiches. When designer Anshula Kapoor posted a reel online, Zepto Café joined the discussion with the amusing remark, “Buy the sandwich on Zepto Café”, which ignited the cooperation.

Priyanka Ganguly, Head – Foods & Unilever Food Solutions India, Hindustan Unilever Limited, said, “We wanted to use Hellmann’s distinctive creaminess to elevate commonplace sandwiches with the #TastebudsApproved campaign. Using Hellmann’s Mayonnaise, we designed a variety of sandwiches that combine the best of local favorites and culinary innovation, making them affordable for today’s busy customers. To serve delectable, decadent, chef-crafted sandwiches in a matter of minutes, Hellmann’s expertise in flavor creation and Zepto’s strength in rapid commerce are a natural fit for this ambition”.

Chandan Mendiratta, Chief Brand Officer, Zepto, said, “We’re thrilled to collaborate with Hellmann’s on the #TastebudsApproved campaign, delivering flavorful, creamy sandwiches straight to our customers via Zepto Cafe. We are grateful to our sellers for making this possible. Zepto’s promise of rapid convenience and providing decadent experiences in a matter of minutes is perfectly aligned with our partnership. We’re making it simpler than ever to savor freshly made sandwiches by fusing Hellmann’s renowned flavor with our rapid commerce know-how”.

For a brief while, Hellmann‘s Tastebuds Approved Sandwiches are now offered on Zepto Café, and new customers receive exclusive deals from the Zepto Sellers. This partnership unites two popular businesses that are passionate about innovation, flavor, and ease of use. Zepto will offer sandwiches that will surely satisfy your palate.

 For more details, visit https://www.hul.co.in/

Priyanka Dutta