Baileys & Starbucks India Announce A New Holiday Collaboration

Baileys & Starbucks India Announce A New Holiday Collaboration

Baileys & Starbucks India Announce A New Holiday Collaboration
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This December, two well-known worldwide icons—Starbucks and Baileys by Diageo India—join together to honor the tastes, customs, and tiny, enchanted pleasures that characterize the festive season. The beverages, which were created just for Starbucks for the first time, combine Baileys’ iconic Irish Cream flavor with Starbucks’ handcrafted beverage expertise to create a festive lineup intended for everyday indulgence, warmth, and joy.

While Baileys has long been praised worldwide for its distinctively creamy, dessert-led flavor, Starbucks has influenced Indian café customs. Together, they offer customers well-known favorites with a festive twist that is both reassuring and wonderfully surprising. The holiday lineup features Starbucks’ most popular formats along with the richness and adaptability of Baileys’ distinctive flavor: Signature Irish Latte, Signature Irish Frappuccino, Signature Irish Cold Brew, Signature Irish Matcha, and Signature Irish Reserve® Shakerato.

Mitali Maheshwari, Head of Product and Marketing, TATA Starbucks, said, “Comfort, connection, and the delight of shared experiences have always been central to our Christmas offering. By collaborating with Baileys, we are able to enhance that feeling by combining their renowned creamy flavor—now in a non-alcoholic syrup format—with our customers’ favorite seasonal dishes. It’s a decadent, lighthearted partnership intended to spread happiness, encourage community, and add a little magic to this Christmas season”.

Ruchira Jaitly, CMO at Diageo India, said, “We are excited to combine handcrafted Starbucks beverages with the silky richness of Baileys. This partnership demonstrates our dedication to providing sophisticated, non-alcoholic delights for all customers and occasions. Celebrating life’s small pleasures and the occasions that make the season feel unique has always been Baileys’ mission. We can redefine holiday indulgence in a way that is cozy, comforting, and exquisitely uplifting by introducing our distinctive creamy flavor in a non-alcoholic version to Starbucks India”.

With the help of Bailey’s famous non-alcoholic syrup flavor and Starbucks’ expertise in beverages, this collaboration introduces a new festive ritual to India that celebrates comfort, choice, and the joys of tiny, happy moments.

Starting on December 10th, the Baileys x Starbucks limited edition drinks will be offered at all Starbucks India locations starting at Rs 355.

Priyanka Dutta

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