Every move counts in the realm of ninjas. A hero’s journey is defined by a well-timed hand signal, a moment of intense concentration, and a minor victory gained with hard work. Based on this concept, Britannia Treat Creme Wafers has revealed a partnership with Sony YAY! for its well-known anime character, Naruto. Britannia is one of the first FMCG companies in India to collaborate with the Naruto franchise, launching limited-edition boxes that draw inspiration from the franchise’s world.

The path of Naruto Uzumaki, a tenacious spirit who aspires to become the Hokage, the leader of his village, is chronicled in the worldwide cultural phenomenon Naruto. The idea of Jutsu, the mysterious arts or techniques employed by ninjas, is central to the action of the series. Performing exact sequences of traditional ninja hand signs is the first step in these techniques, which calls for both talent and commitment.

The #TreatItJutsuItWinIt campaign, created by Schbang, is at the center of this launch. The campaign compares ordinary resilience to the discipline of a ninja. The movie highlights that true ninjas in daily life are those who maintain their composure and persevere in the face of fear and uncertainty. It creates the idea that every small act of kindness is worthy of a treat. The campaign highlights the power of modest, significant gestures by urging consumers to embrace their inner Naruto.

Additionally, the promotion offers anime lovers an engaging digital experience. Customers can participate in an augmented reality challenge where they are asked to execute famous Jutsu hand signs by scanning a QR code on the limited-edition packs. Participants can enter to win special Naruto items after completing the sequences.

Retail stores all throughout the nation are currently selling the limited-edition Naruto packs. Every small action is a chance to Jutsu it and savor a treat, whether it is a silent display of cunning or a courageous moment. Put on your Jutsu, grab your knapsack, and enjoy your victories.

How to participate in the challenge:

●      Scan the QR code on the special-edition Britannia Treat Creme Wafers pack

●      Activate the AR experience and follow the steps to perform iconic Jutsu hand signs

●      Complete the challenge to stand a chance to win exclusive Naruto merchandise*

*T&C Applied

Priyanka Dutta