The brand-new Masala Guava flavor of Prolyte ORS, the W.H.O.-recommended Oral Rehydration Salt (ORS) formulation from Cipla Health Limited, has been released. The new version, which was created with Indian consumers in mind, combines the tried-and-true effectiveness of ORS with a flavor that is rooted in Indian palates, making hydration not only efficient but pleasurable by providing both a familiar taste and relief supported by science.

With this introduction, Cipla Health reaffirms its dedication to the oral rehydration market, where Prolyte ORS has long been a reputable brand. With the addition of the Masala Guava version, the portfolio now includes eleven flavors, all of which are based on science and have evolved to satisfy the increasing demand for hydration solutions that provide taste and efficacy without sacrificing either.

Mr Shivam Puri, CEO and MD of Cipla Health, said, “In a nation like India, where the climate and active lifestyles can raise the risk of dehydration, staying hydrated is essential to preserving general health and wellness. ProlyteORS has always stood for reliable science. With the addition of masala guava, consumers will have an incentive to reach for it every day—not just when they’re sick—as a more sensible hydration habit incorporated into daily life.

The new version is the result of a thorough research and development process that strikes a balance between customer preferences and exacting formulation accuracy. The flavor has been put through several testing cycles to make sure it satisfies quality and efficacy standards while providing a taste that appeals to Indian consumers.

Priyanka Dutta