SKINN Fine Fragrances from the House of Titan presents Amalfi Riviera, a new unisex Eau de Parfum created to capture the essence of sun-drenched coastal escapes, building on the success of its beloved Amalfi collection that was introduced in 2019.

Amalfi Riviera, the brand’s first unisex, gender-neutral scent, evokes a summertime vibe that lingers. Amalfi Riviera captures the essence of the ideal summer vacation with its sunlit coastlines, citrus and sea salt breezes, and the serene rhythm of ocean waves. The introduction capitalizes on consumers’ increasing desire for adaptable scents appropriate for contemporary lifestyles and warm climates.

As part of the campaign, Abhay Deol appears in a film that captures summertime scenes against a coastal backdrop. Abhay, who is well-known for his effortless charm, personifies Amalfi Riviera’s free-spirited, contemporary, and modest confidence.

The idea of “those long summer days on the Amalfi coast” becomes a subliminal invitation to retreat and slow down, and the campaign film reflects this mood through slow, personal storytelling.

Santosh Shinde, a perfumer renowned for his subtle and evocative designs, created the scent. With Amalfi Riviera, he maintains the sophistication that SKINN fragrances are renowned for while combining bright, revitalizing notes that reflect the energizing spirit of coastal summers.

Manish Gupta, CEO of Titan Company Limited’s Fragrance & Accessories Division, said, “Our Amalfi line naturally evolved into Amalfi Riviera. In addition to expanding a profitable franchise, this launch reflects a shift in consumer preferences toward unisex, fresher, and more expressive fragrances. A more modern citrus-marine scent is introduced by the fragrance. Our idea of a contemporary summer is the Amalfi Riviera, which is vibrant, welcoming, and full of opportunities”.

The fragrance complies with EU safety regulations, has undergone dermatological testing, and is IFRA compliant.

Amalfi Riviera costs Rs 3,095 for 90 ml and can be found on the brand’s website, at SKINN kiosks throughout India, at Titan World stores, Shoppers Stop, and Lifestyle stores, and on major e-commerce platforms.

Priyanka Dutta