Cycle Pure Agarbathi highlighted its 77 years of fragrance leadership, purpose-driven growth, and ongoing commitment to Eastern India, specifically underlining the significance of West Bengal as a vital growth market driven by its rich cultural heritage and spiritual traditions.

​Market Presence and Scale: As the world’s largest manufacturer of agarbathi, the company records an annual production of over 12 billion incense sticks, answering nearly 6 billion prayers globally.

​Robust Distribution: The brand relies on a strong network consisting of over 5,000 distributors and more than 5 lakh retail outlets, establishing an extensive reach over the past 77 years across numerous countries.

​Leadership Vision: Managing Director Mr. Arjun Ranga emphasized that the company’s 77-year journey is guided by a philosophy to honour tradition while continuously innovating for changing consumer needs, combining in-house expertise with commitments to quality and sustainability.

​In-House Research and Development: Unlike many industry players that rely on third-party suppliers, Cycle Pure Agarbathi builds its own R&D capabilities to formulate distinctive, consistent, high-quality fragrances.

​Product Portfolio and Innovations

​Bamboo-less Solid Dhoop: Features three variants—Dasra, Yagna, and Woods—crafted to evoke distinct sensory experiences ranging from the grandeur of Mysuru Dasra celebrations to the serenity of nature.

​Medini Judwa Cup Sambrani: Inspired by the Earth Goddess symbolizing stability and abundance, this special pack contains two soothing fragrances of Rose and Jasmine to enhance the spiritual ambiance of homes.

​Strategic Acquisition: The company announced the acquisition of Satvik, a trusted puja-products brand, marking a key milestone toward becoming a comprehensive spiritual and devotional solutions provider in India.

​Social Impact and CSR Initiatives

​NR Foundation: Through the NR Foundation, the NR Group has undertaken impactful CSR initiatives for over 37 years, focusing on education, healthcare, rural development, environment, and community welfare.

​Women Empowerment: Highlighting a flagship initiative in Gadchiroli, Maharashtra, the company has transformed the lives of thousands of tribal women by creating sustainable livelihood opportunities through agarbathi rolling programmes, enabling them to earn a steady income while managing family responsibilities.

In Bengal, around 150 women make incense for the company.

The company has an existing facility in Balasore, and they have plans of opening a facility in Bengal.

Priyanka Dutta