Adding a touch of glamour to the festive shopping season, popular Bengali actress and producer Ena Saha inaugurated the brand-new store of Akruti Silver Jewellery at Baghajatin, Kolkata. The grand opening comes as a welcome celebration for jewelry enthusiasts looking to upgrade their festive wardrobes ahead of Durga Puja.

Attending the event in a stunning ensemble, Ena Saha captivated onlookers as she explored the store’s extensive range of silver craftsmanship. Located on Raja S.C. Mullick Road in Baghajatin, the newly opened showroom offers shoppers an exclusive destination for high-quality, contemporary, and traditional 925 sterling silver ornaments.

During the launch, the actress spoke about her fondness for silver jewelry and expressed her appreciation for the brand’s versatile craftsmanship. From intricately detailed oxidized neckpieces, filigree work, and traditional bridal sets to lightweight, everyday wear, the store features collections curated to complement both classic ethnic attire and modern western silhouettes.

With Durga Puja right around the corner, city shoppers frequently seek out unique silver pieces to elevate their festive sarees and fusion wear. Akruti Silver Jewellery aims to cater to this growing demand by offering authentic craftsmanship, varied designs, and accessible luxury under one roof. The brand expressed its gratitude to the actress for adding elegance and charm to the landmark occasion as it welcomed customers to experience its new collection.

The store is now officially open to the public at Baghajatin, providing a fresh shopping hub for Kolkatans preparing to shine in silver this festive season.

Priyanka Dutta