IRTH, the luxury handbag brand from the House of Titan, announces the launch of its new flagship store at South City Mall in Kolkata, signaling another major step in its retail growth across India. The new store represents IRTH’s inaugural location in Kolkata, introducing its carefully crafted collection of handbags and accessories to one of the city’s premier fashion and lifestyle hubs.

The store was inaugurated by Bengali actress Mimi Chakraborty, Mr. Sah Gaurav Krishna, Regional Business Head – East, and Mr. Manish Gupta, CEO, Fragrances & Fashion Accessories, Titan Company Ltd.

The new IRTH store in Kolkata introduces the brand’s unique blend of style, functionality, and considered design, tailored for women managing the various dimensions of daily life. Set in a modern retail setting with a thoughtfully selected range of products, the store invites customers to explore IRTH’s offerings and immerse themselves in the brand’s ethos of simplifying life, making it more orderly, seamless, and chic.

At the core of IRTH’s offering lies the conviction that handbags can transcend their role as mere fashion items to become meaningful companions for women throughout their daily lives. The brand’s unique designs combine practicality, fine craftsmanship, and individuality, creating products tailored to enhance various facets of contemporary living.

Among the brand’s unique products are Little Joys, a line featuring charming, carefully crafted leather accessories and gift items designed to infuse everyday moments with joy. The collection features items like bag charms, tiny bags, card holders, passport holders, and other accessories, enabling customers to customize their daily essentials and uncover the finer elements that define IRTH’s distinctiveness.

The store also showcases IRTH’s Leather Exclusives, a carefully selected collection that highlights the skill and excellence linked to leather. Made in India, this collection unites classic and modern aesthetics in handbags and accessories, showcasing the brand’s dedication to lasting style and thoughtful craftsmanship.

The launch further bolsters IRTH’s footprint in the East region, as the brand keeps growing its network of exclusive retail locations nationwide. Kolkata, known for its deep appreciation of fashion, design, and craftsmanship, is a key market for the brand as it seeks to strengthen its connection with consumers in the region.

Priyanka Dutta