BlueStone Jewellery and Lifestyle Limited has launched its flagship store in Kolkata, located on Park Street. This is the first store in BlueStone’s new concept format, created for an expanding group of customers seeking jewelry that makes a distinctive statement.

The store is located at Stephen Court, 18 Park Street. It covers over 3,200 square feet. It features over 2,000 unique designs from BlueStone’s exclusive collections.

Today’s Indian consumer views jewellery as a reflection of personal identity rather than adherence to tradition. They seek designs that are unique, convey emotion, and align with their lifestyle. The new format is centered on this change. Its simple interior conveys a subtle sense of luxury and provides a serene, uncluttered setting that draws attention squarely to the jewelry. Without visual distractions, customers can explore, try on, and interact with each item at their own speed, helping them more easily discover designs that match their personal taste.

The store will offer Whispers of Motion, BlueStone’s newest collection, drawing inspiration from the concept of motion within form. The collection employs the dancing diamond technique: diamonds and fancy-cut gemstones are set within sculptural, open frameworks, allowing them to move freely and reflect light with each motion. The pieces are crafted to suit both daily wear and special occasions.

Customers can also browse BlueStone’s new collection of handcrafted and antique jewelry, a recent addition to its offerings. Every piece undergoes several stages of handcrafted work, starting from shaping and assembly through to fine detailing and polishing. The range draws its heritage character from Kundan setting and antique finishes, while its modern design ensures it remains timely and relevant today.

Both collections leverage BlueStone’s integrated design and manufacturing capabilities, with each piece crafted in-house, from casting through to handcrafting.

The Kolkata flagship also reinforces BlueStone’s digital-first approach. Customers can browse and save designs online prior to viewing them in person, while in-store shoppers can access an expanded range via the brand’s digital catalog. This transforms the store into a space for discovery, experimentation, and personal expression, not just for buying, as jewelry expands from weddings and traditional events into everyday use.

The launch marks another step in BlueStone’s growth across India. As of March 31, 2026, the company operated 340 stores in 134 cities and 28 States and Union Territories, complemented by its digital platforms. It reported Rs 2,441.2 crore in operational revenue for FY26.

Priyanka Dutta