With Mia on Wheels, a three-day activation that took place from October 27 to 29, Mia by Tanishq brought its characteristic shine to the City of Joy, from neighborhoods teeming with festive spirit to some of the city’s favorite retail spots. The project, which featured cars adorned with diamonds, spread Mia’s Precious, Every Day philosophy around the city, giving consumers a chance to interact with the brand, peruse its modern fine jewelry, and celebrate their own sense of style.

Through a number of in-store encounters and conversations throughout Kolkata, the activity brought Mia closer to consumers. Mr. Sah Gaurav Krishna, Regional Business Head, Titan Company Ltd., launched the trip from Tanishq’s Park Street store in Mia on October 28, laying the groundwork for two further days of citywide participation. Customers had the chance to engage with Mia in a vibrant, dynamic environment at each stop thanks to the project.

Mia on Wheels visited a variety of retail locations and neighborhoods over the course of three days. On October 27, the trip started through Baguiati, City Centre New Town, Madhyamgram, Sodepur, and Jessore Road. Park Street, Rashbehari, Acropolis Mall, Sector 5, and City Center Salt Lake were all included in the activation on October 28. In order to provide the experience to clients around Kolkata, the cars visited BT Road, Garia, Baghajatin, South City Mall, and Howrah Avani Mall on the last day.

Fundamentally, Mia on Wheels promotes the notion that jewelry doesn’t have to be saved for special events. Mia by Tanishq encouraged women to embrace their uniqueness, exhibit their particular flair, and create their own reasons to celebrate by bringing its Precious, Every Day philosophy into ordinary areas through this citywide program.

In keeping with the festivities, Mia by Tanishq is inviting customers to discover modern jewelry designs for occasions, gifting, and everyday self-expression by providing up to 100% off production costs on diamond jewelry.

Priyanka Dutta