Aashirvaad has forayed into the frozen sector with the launch of frozen naans and parathas in five variants: Tandoori Naan, Garlic & Coriander Naan, Malabar Paratha, Aloo Paratha, and Paneer Paratha.

The launch aims to provide a wide selection of delectable breads that appeal to different palates.

The need for convenience and flavor has taken the stage as there is an increasing demand to streamline the cooking process. These frozen naans and parathas are easy to prepare. All that is needed is to preheat a nonstick pan or tawa and cook the frozen naan/paratha for a few minutes on each side. An enjoyable dinner is ready to be devoured when it is served with curry or a side dish.

Aashirvaad’s Frozen Naans and Parathas range have ‘no added preservatives’. This has been achieved via an advanced freezing process adopted by the brand known as Individually Quick Freezing or IQF technology.

Available in select cities, including Delhi, Mumbai, Bangalore, Hyderabad, Kolkata, Chennai, and Pune, the five variants are priced between Rs. 150 to Rs. 250. The products are also available across select e-commerce platforms including the ITC store, Blinkit, Zepto, Big Basket, Swiggy Instamart, and Amazon.