Aashirvaad Spices introduced its latest offering, Aashirvaad Masala Karam.

This adaptable masala combination is poised to revolutionize taste and ease of use in any kitchen. This classic Andhra spice blend is a fantastic combination of customary spices that effectively unites tradition and contemporary tastes. Masala Karam claims to enhance food’s flavor and appeal while retaining the authenticity of home-cooked food.

ITC Aashirvaad Spices has breathed new life into Masala Karam, meeting the needs of modern kitchens while drawing inspiration from the ageless tradition of making ‘Koora Karam’ in Andhra households and the core of the state’s culinary legacy. Aashirvaad Masala Karam is a special blend of traditional spices that comes from responsibly sourced farmers in the area. The spices include curry leaves, cumin, coriander, chili, and garlic.

The product is readily available at retail outlets and E-commerce in Andhra Pradesh and Telangana in convenient pack sizes 50g and 200g, priced at Rs 37.5 and Rs 150, respectively.

Priyanka Dutta