Seeking medical help online was almost unheard of in average Indian households prior to the Covid pandemic. The pandemic’s global deadliness, combined with the subsequent lockdown, sparked a revolution in the healthcare sector. According to research, telemedicine was an underutilised and little-discussed service until March 2020. However, as Covid-19 gripped the entire world, telemedicine became the only source of healthcare support for those confined to their homes.

In the post-Covid era, e-clinics have established themselves as a reliable healthcare service in India. According to the results of an August 2022 survey, approximately 22% of respondents used telemedicine for physical health problems and 38% for mental health issues. It’s not just about no-contact healthcare services anymore. E-clinics have proven to be a time-saving, cost-effective, and remote solution that allows patients to receive support for physical and mental health disorders from the convenience and comfort of their preferred location, with trained and expert medical practitioners available.

This is where Aastik Healthcare Limited, a brand-new healthcare provider in Kolkata, comes into play. The company is preparing to provide 24-hour healthcare services through e-clinics, with treatment provided by a pool of renowned doctors and specialists in a variety of medical fields. Aastik Healthcare was founded in 2024 by seven promoters with the goal of providing comprehensive healthcare. Its services are divided into e-clinics, physical clinics, and both online and offline pharmacies.

Speaking on behalf of the company, promoters Sourav Das and Sanjoy Shaw, who are in charge of business management and day-to-day operations, said “As of now, the online pharmacy has begun, and a few physical pharmacies have also opened in Kolkata. Preparations are underway for both e-clinics, physical clinics, and the remaining physical pharmacies. India’s healthcare sector is poised for exponential growth, fuelled by rising awareness, rising incomes, and a growing demand for high-quality care. Aastik Healthcare is well-positioned to capitalise on this $372 billion industry, making it a profitable opportunity for investors”.

In this era of technology-driven services, Aastik Healthcare is positioning itself as a one-stop shop for all medical requirements. To achieve this, the company is leveraging cutting-edge innovations to make healthcare more accessible, affordable, and efficient. The e-medicine and e-doctor platforms are thus intended to transform the way patients interact with healthcare providers, ensuring seamless care at the click of a button.

According to Bhumika Banerjee, a Gen Z specialist and one of the company’s promoters, “The younger generation these days has a fast-paced, deadline-based life and is still deeply health conscious. Additionally, they belong to the generation that thinks everything can be accessed with a single click. Therefore, our services, such as the e-clinic and e-doctor platform, might end up being the go-to option for helping them maintain their physical and mental well-being while saving time and money”.

Aastik Healthcare is therefore beginning the process of creating an integrated ecosystem with the goal of leading the way in healthcare by bridging the gap between traditional and digital healthcare.

Priyanka Dutta