Mother Dairy Fruit & Vegetable Pvt. Ltd. has announced plans to expand its presence and visibility in West Bengal, with the goal of expanding its value-added dairy product portfolio at a CAGR of more than 30% over the next five years.

For Mother Dairy Mishti Doi, the Company is launching its first-ever regional mega TVC-led campaign for Pôila Boisakh 2022, featuring celebrated actor – Abir Chatterjee – for its consumers across Kolkata. Abir Chatterjee will engage in some playful and sweet namesake familial banter, which consumers and viewers will be able to see.

In addition, the Company has laid out plans to improve its brand presence and footprint, as well as its portfolio and manufacturing capabilities, throughout the region.

In the next five years, the company plans to double the number of outlets by covering around 20 districts and tapping over 30,000 outlets, up from around 17,000 now.

On the eve of Poila Boisakh, the Company is launching its first-ever 360-degree vernacular campaign for Mishti Doi, expanding its brand proposition – Rishton Ka Swaad Badhaye – across the state. The campaign, which is being led by a TVC starring actor Abir Chatterjee, aims to promote togetherness and family bonding while indulging in the delicious flavor of Mishti Doi, while also reinforcing the brand’s leadership position and supremacy in the packaged Mishti Doi market.

“It gives me immense joy to be associated with an iconic brand like Mother Dairy and a product that truly symbolizes Bengal’s traditional taste. The new Mother Dairy Mishti Doi ad truly represents a very sweet message in a way that any Bengali household can relate to, symbolizing the sweetness in relationships” said actor Abir Chatterjee.

The vernacular TVC will showcase Abir Chatterjee as the father and child artist Aradhya Anjana as the daughter. The TVC can be viewed at: https://www.youtube.com/watch?v=yrfxktRYRGI.