Emami Agrotech announced its entry in the spices category with the launch of Emami Healthy & Tasty Mantra.

Gracing the launch event was Aditya V Agarwal, Director, Emami Group and Ananya Chatterjee who will be endorsing the brand for a period of two years now.

The company entered the market with a varied range of pure and blended powder spices and tastemakers. The spices and tastemakers on offer are- Haldi, Chilli, Jeera, Dhania, Chicken Masala, Meat Masala, Dalna Masala, Malaikari Masala, Shahi Garam Masala, India Tastemaker, Chinese Tastemaker and Italian Tastemaker.

Purity and high quality of the products is the USP of the products manufactured by Emami Agrotech.

Ananya Chatterjee on her association with the brand said “My association with the brand goes back longer than today. I did a short film Devi for Emami Healthy & Tasty. Their emphasis on quality is what I like the most about them. The cooking oils of Emami are already present in the kitchens of nearly every Bengali. I know that the company will maintain their superior product quality with the spices too”.

With the help of this new venture, business revenue of around Rs 1500 crore is expected to be generated in the span of next five years. The brand will go on the national platform in the next 12-18 months.

Priyanka Dutta