Aditya Group has always kept in mind to focus on the development of grass root level sports. Now Aditya Group collaborated with 64 years old football club, NBP Rainbow AC officially to create a new identity named ASOS RAINBOW AC.

A press meet was organized to announce this feat. The event was graced by Anirban Aditya, Chairman of Aditya Group and others.

Aditya Group has partnered with ATK to Cricket Association For The Blind of Bengal and with this association, they have extended their partnership.

Speaking at the occasion, Anirban Aditya said “Many institutions do something for sports like cricket. But we have taken up the onus to do our bit for football. With the help of this collaborative effort, football will be promoted and new talents will be promoted”.

With the help of this initiative, grass root level football will be promoted and new and upcoming talents will find a foothold in the sports arena.

Priyanka Dutta