Through its recent support of FEED (Food Education and Economic Development), an initiative aimed at combating hunger, delivering high-quality education, and meeting basic needs in impoverished communities, Aditya Group reaffirmed its dedication to social welfare.

Under the direction of Chandrashekhar Kundu, popularly referred to as the Food Man, the initiative has effectively addressed important problems like hunger, food waste, and education. After seeing a child scrounging for food from a roadside dustbin, Kundu had a profound epiphany that led him to transform his mission into a multifaceted movement that has improved the lives of innumerable people.

Aditya Group actively worked to prevent food waste under this program by making sure that extra food from its offices and events was given to those in need. To give kids access to contemporary learning resources and enable them to create better futures, the company also implemented smart classrooms. Regular clothing donation drives were also held to ensure dignity and self-respect while offering vital support to underserved communities.

Kreamz, a confectionery brand owned by the Aditya Group and available in more than 150 locations throughout West Bengal, was instrumental in encouraging public participation in these initiatives. Each Kreamz location had a charity donation box to encourage patrons to support FEED’s admirable cause.

Employees of Aditya Group also enthusiastically supported the initiative, encouraging a giving culture within the company. The organization also honored the accomplishments of FEED-supported kids, inspiring them to aim high in their future pursuits.

Every day, thousands of underprivileged kids receive food from FEED, guaranteeing that no child goes hungry and has access to a healthy diet.

Aditya Group has once again shown its dedication to empowering people, fostering sustainable opportunities, and advancing a more just and caring society through this initiative.

Priyanka Dutta