Adrija-Ami Amar Moto Season 2 was announced in the presence of veteran actress Sabitri Chatterjee, fashion designer Priyanka Halder,  Arpita Debnath, Aparajita, Susmita, Tanusree Mukherjee and others.

To provide good medical treatment for the children fighting cancer and cardiac diseases and undergoing chemotherapy, this beauty pageant was announced. This is an India-Bangladesh-Nepal beauty pageant. The pageant is dedicated to kids below 15 years who are fighting the deadly disease named cancer.

This event was also organized the previous year to help the kids fighting the deadly disease. The previous year, 182 children afflicted with cancer were provided monetary help for cancer treatment. Likewise, this year also the same thing will be done for the kids.

Tollywood Walk Events and Groovy Fox Group is behind this initiative and the head of the group, Swarnadeep Sarkar highlighted on the fact that with this initiative, they wanted to help the kids in fighting cancer.

The event will take place on 3^rd April at Lake Club.

Priyanka Dutta