Bharti Airtel (“Airtel”) announced their entry into the advertising business with the launch of Airtel Ads – a powerful brand engagement solution. The Indian advertising industry is expected to grow to USD 19 billion by 2025 from the current USD 10 billion. AirtelAds is well-positioned to capture a meaningful share of the growing pie with its sharp focus on quality.

Airtel Ads allows brands of all sizes to curate consent-based and privacy-safe campaigns to one of the biggest pools of quality customers in India.

Using Airtel’s deep data science capabilities, Airtel Ads allows brands to create high engagement and high impact campaigns to the most relevant customer cohorts. This also means that Airtel customers receive only the most relevant brand offerings and not unwanted spam.

Airtel Ads delivers superior returns on brand spends and focuses on relationships with customers rather than just delivering online impressions. Its compliance with ad-tracking standards and norms allows complete transparency with advertisers and ensures ZERO Ad Frauds in the form of false impressions and clicks.

During the beta phase, Airtel Ads delivered successful campaigns for over 100 brands across multiple categories – FMCG, BFSI, Digital Startups, et al. Early advertisers include PepsiCo, Zomato, CRED, Tata AIG, Lenskart, Apollo 247, Cars24, Gameskraft, Vahan, Harley Davidson.