On a bright February morning in Andheri, Mumbai, things were a little different at a posh IT park. The commotion of the offices soon drew the attention of employees and visitors to an athletic man sprinting up the stairwell at breakneck speed. A closer examination revealed the macho man to be none other than Bollywood superstar Akshay Kumar. A voice from nowhere said “Cut” before they could realize what was going on. Akshay came to a halt and returned the smile.

Yes, Akshay Kumar was filming the latest television commercial for Dollar Industries Limited, with the tagline “Dollar Upar Gaya.” To further boost the brand popularity of the Dollar‘s Big Boss segment, Akshay makes it more realistic with his persona in an action-packed fun commercial.

The film is set in a stock market. Akshay Kumar notices a delivery person carrying a Dollar package up the elevator and stops in his tracks. When the brokers misinterpret Akshay’s reaction as the rising value of the currency Dollar, a chain of hilarious events ensues. This leads to action-packed sequences in which Akshay attempts to reclaim his beloved Dollar, making this new film memorable and appealing.

As a result of the decade-long association with Akshay Kumar, the brand has witnessed a 5x times growth. The new tagline ‘Dollar Upar Gaya’ explains the brand’s soaring market acceptability.

The commercial has been directed by the renowned ad-film maker Uzer Khan. The campaign has been released on both electronic and online platforms. The advertising campaign will be featured and supported by digital, social media, high-impact outdoor locations, print, and TV.

CREDITS

Agency: Lowe Lintas
Creative: Sagar Kapoor, Sajid Khan, Mohd Shaikh
Account Management: Indranil Mitra, Rohit Chakraborty
Production: 30 Seconds Of Fame (Director: Uzer Khan)