Amaron unveiled their mascot – The Ron. There are numerous Rons, each of whom stands for energy in its potent, contemporary, and sustainable forms. The Rons, which were introduced to go along with the All-NewAmaron batteries, has made history for the automotive battery sector, which up until this point had not been recognized for having brand mascots.

The All-New Amaron represents the great energy at its core with the Rons, a futuristic figure designed in the company’s signature green color. Rons have digital screens for their faces and can show emojis, GIFs, and more. Rons are encircled by energy rings, which stand for the immense power contained within the All-New Amaron batteries.

The introduction of a mascot seems to be the best course of action to follow, as Brand Amaron is pushing the limits of its markets. This will assist the brand to expand to international markets.

This represents a significant shift in how the sector engages with consumers. As mascots come to represent the company over time, they develop an emotional connection with individuals and are permanently imprinted in their memories. It represents a significant improvement in how the sector intends to interact with stakeholders and consumers alike.

The mascot was created by the Design Cell at Ogilvy India.

This is an exciting time for the automotive battery business as the country is getting back on the highways in a big way following the problems of the pandemic. Rons will soon be seen everywhere in the country and will represent energy.