Amway India, one of the leading FMCG Direct Selling companies in the country, partnered with FSSAI for the Eat Right Millet Walkathon through its flagship brand, Nutrilite, the world’s top-selling vitamin and dietary supplement brand, to commemorate the International Year of Millet, 2023. This served to further the company’s focus on creating a healthier nation with the right nutrition. As one of the top manufacturers of health and wellness products, the firm collaborated with the FSSAI to organize the “Millet Walkathon” in order to highlight the value of a holistic approach to wellness that includes an active lifestyle, a balanced diet, and nutritional supplements.

The 3 km walkathon started and ended at Pranabananda Sarani Maidan, Kolkata.

The fitness-conscious inhabitants of Kolkata participated in this combined outreach by Amway India and FSSAI, walking their way to excellent health while adopting the proper dietary decisions.

Present at the event were dignitaries like Shri B. S. Acharya, Regional Director for FSSAI, along with Amway India’s brand ambassador and international wrestler Sangram Singh, Mr. Ajay Khanna, Chief Marketing Officer, Amway India, and Mr. Chandra Bhushan Chakraborty, Senior Vice President, East and West region, Amway India.

Amway India, through Nutrilite, has been working with the FSSAI to support its Eat Right Movement for the past five years in its efforts to raise awareness about a healthy active lifestyle with proper nutrition. This partnership is part of Amway India’s vision to help people live better, healthier lives and is aligned with the government of India’s key programs like Ayushman Bharat and POSHAN Abhiyaan.

An interactive and educational model was used to promote safe food and a healthy diet during the walkathon that will be followed by the Eat Right Millet Mela, which is intended to be a large-scale celebration of the International Year of Millets 2023. The FSSAI and Nutrilite by Amway have teamed up to promote this project in 16 cities, including, among others, Bengaluru, Delhi, Chennai, Coimbatore, Lucknow, and Mumbai.

Priyanka Dutta