On March 8, 2025, the eagerly anticipated House of McDowell’s Soda Yaari Jam debuted in Kolkata at Nicco Park. It brought the magic of Anuv Jain and Zaeden to the heart of Bengal for an unforgettable evening of soulful melodies, high-energy performances, and treasured moments of togetherness after its overwhelming success in Hyderabad in January 2025 and Mumbai in 2024.

The power of music and the spirit of camaraderie were embodied throughout the evening. The event, which was held in Kolkata for the first time, had a lively atmosphere where Yaars gathered, sang along to their favorite songs, and created memories that will never be forgotten.

Anuv Jain and Zaeden, two of India’s most renowned and adored artists, were the event’s main performers. With hits like Baarishein, Alag Aasmaan, and Mishri, Anuv Jain, who is well-known for his soulful melodies, has captured hearts all over the country. Zaden, who has established a reputation for himself with songs like Tere Bina, Socha Na Tha, and City of the Lonely Hearts, joined him. Millions of people have been moved by his distinctive ability to craft modern beats with poignant lyrics.

Artist and performer Zaeden said, “Being in front of a live audience is always special, but being in front of a Yaari Jam audience is a unique experience! Friendship and music go hand in hand, so I’m ecstatic to participate in this lovely celebration in Kolkata. The Northeast is unparalleled in its people, energy, and passion for music. Performing and sharing this journey with my fans was a pleasure.

“Every new city brings a new vibe, and I was thrilled to perform in Kolkata for the first time as part of The House of McDowell’s Soda Yaari Jam. Connecting with fans through music is always amazing, and I’m looking forward to more memorable times spent with them” said singer and songwriter Anuv Jain.

A great musical concert for the music lovers in Kolkata indeed.

Priyanka Dutta