Asha Audio Company, a pioneer in Bengali music for almost thirty years, announced Asha Next Gen, a platform devoted to the upcoming generation of musicians and music fans. Centered on new sounds in original music, pop, rap, and indie, Asha Next Gen is poised to disrupt established conventions and transform the Bengali music scene.

The logo of this new initiative was unveiled by Apeksha Lahiri, Shovan Ganguly, Koushik Chakraborty and Snigdhajit Bhowmik.

With the blessings of the renowned singer Asha Bhosle, Asha Audio was founded in 1995 and has played a significant role in forming the Bengali music scene by introducing band and contemporary music while maintaining the depth of Rabindrasangeet, contemporary songs, devotional music, and other genres. Asha Next Gen represents a daring step toward empowering up-and-coming musicians and independent music producers in light of shifting trends and the music industry’s soundscape.

Asha Next Gen will use streaming services and digital platforms to market up-and-coming musicians and connect them with their fans. This project is in line with Asha Audio’s long-standing mission to develop talent, push the boundaries of creativity, and maintain Bengali music’s popularity in the contemporary era.

This initiative gives artists the freedom to freely express their distinct voices while celebrating the rich diversity of Indian music, whether it be indie, rock, pop, or rap.

Priyanka Dutta