K N Srikanth, Director, Home, Kitchen and Outdoors, Amazon India graced the press conference to share details about Amazon’s Great Indian Festival.

Amazon.in reported double-digit growth of 20% YoY in the Home, Kitchen, and Outdoors divisions in Kolkata and West Bengal amid the ongoing festivities. West Bengal is still a major market for Amazon.in, contributing significantly to its seller and consumer bases as well as its operational infrastructure. As the most popular marketplace in India, Amazon.in is dedicated to collaborating with small businesses and MSMEs throughout the state, introducing new tools, technologies, initiatives, and innovations to help Indian companies unlock their entrepreneurial potential. In the state, Amazon India boasts more than 62,000 vendors, three delivery stations, and more than 95 service partners. The online marketplace has also made investments in building three fulfillment and sorting centers in Kolkata as well as a strong physical infrastructure throughout India.

The demand for home décor items has increased by 30% year over year in Kolkata and West Bengal.

Some of the vital consumer trends across Kolkata were as follows:

• Kitchenware and appliances saw strong growth, with pots and pans seeing a 25% YoY and 15% YoY increase, respectively.
• Vehicle tools saw a nearly 40% YoY growth.
• Customers love purchasing large furniture, such as storage beds, wardrobes, and large sofas, with the category seeing a 30% YoY growth in demand.
• There was a notable demand for both petrol and electric two-wheelers on Amazon.in as well. Electric two-wheeler sales increased more than ten times year over year, while sales of gasoline-powered two-wheelers increased about eight times.
• The solar portfolio is growing by over 65% year over year. Solar panels were widely used and increased by more than 100% year over year.
• Kolkata residents also enjoyed purchasing gardening supplies from Amazon.in, where live plants showed a 30% year-over-year increase.

Customers can rely on India’s most reputable and favored online destination for all of their festive necessities as Diwali draws near and homes all around the nation get ready for the holiday season. Customers can enjoy the traditions of preparing their houses for the celebrations by cleaning, decorating, and renovating them using Amazon.in. The online marketplace provides a wide range of products, including sofas, wall paints, lamps, robotic vacuum cleaners, pillow coverings, and do-it-yourself tools, all simply delivered to the customer’s door. It also offers enticing discounts.

Priyanka Dutta