Sourav Ganguly, a cricketing legend and Bandhan Bank‘s brand ambassador, launched Bandhan Bank’s integrated marketing campaign. The “Jahaan Bandhan, Wahaan Trust” campaign highlights the “trust” that the brand has been able to build over the past 20 years in its various forms before becoming a bank and in the past seven years as a bank.

To demonstrate the level of consumer and stakeholder trust that the brand has been able to build, the campaign leverages the analogy of Ganguly’s career, who became a customer of the Bank not long after it was founded seven years ago. In the movie, Ganguly is seen remembering the times when he wasn’t a celebrity and there weren’t many people watching the game. More spectators came to the game as he put in more effort, began scoring runs, and established himself as a dependable teammate. He also acquired the trust of millions of people. In the same way, Bandhan also got its start as an NGO by being modest. Bandhan Bank garnered public trust as it began to grow and as stakeholders began to recognize its work.

Bandhan Bank has never before picked a pan-Indian brand ambassador.

“I have personally observed Bandhan develop into the bank it is today. I have followed its progress with interest, so getting the chance to support the Bank in spreading its message is a true honor. Every connection starts with trust, and during my time as captain, this principle was of utmost significance. We had mutual trust throughout the team, which contributed to our success. Trust is essential for a bank and I am happy that Bandhan Bank has been able to win the confidence of so many people so quickly. I have been a Bandhan Bank client for a while now, and I look forward to my continued association with Bandhan Bank” said Sourav Ganguly.

The ‘Jahaan Bandhan, Wahaan Trust’ campaign was conceived by Leo Burnett Orchard. The film and stills were shot by Prodigious.

This marketing campaign will be visible across TV, print, OOH, cinema, and digital media.

Video link: https://bandhanbank.com/trust-ka-bandhan-sourav-ganguly-ad-languages