The Impressions Collection was introduced by Bata India, the top footwear company in India, and was inspired by the joyous festive mood. The collection which features Kartik Aryan is a continuation of the It’s Got to be Bata 360-degree title campaign.

As the year draws to a close, India is filled with celebrations over the past several months, including Durga Pujo, Diwali, Christmas, and New Year’s. Families and friends gather to celebrate, feast, and make enduring memories. Consumers want to make the most of these occasions, whether it’s a wedding or a relaxed get-together with friends, and they are keen to splurge on new apparel to look good.

Bata India’s new Impressions Collection feature Bata, Bata Red Label, Marie Claire, Hush Puppies, and Naturalizer brands. The collection has an extensive range of glimmering block heels, comfort wedges, festive juttis, and fusion sneakers.

In the latest commercial for Bata, Wamiqa Gabbi accidentally walks on Kartik Aryan‘s shoes when they are at a party. The commercial was conceptualized by Contract Advertising. Her gold metallic block heels immediately catch Kartik’s attention, and he tries to strike up a discussion. But Wamiqa turns around and departs with a smart retort. When they cross paths again, Kartik‘s Bata shoes capture her eye and make an effect on her. An excerpt from the brand-new Impressions Collection, which features looks for any occasion, concludes the TVC.

For more information, visit www.bata.in