Croma, a Tata Enterprise, proudly displayed the first-of-its-kind stunning Alpona painting on the historic Howrah Bridge in collaboration with Syama Prasad Mookerjee Port Trust to welcome Maa Durga as part of a wonderful celebration of Kolkata’s rich cultural history.

The Alpona is exquisitely made using themes inspired by electronic devices, illustrating the significance that electronics have in people’s lives. Large people gathered to view the stunning Croma Alpona that ushers in Durga Pujo in the city and brings tradition and innovation together in a mesmerizing display of craftsmanship during this big inauguration, which received an amazing response.

With the message to better their lifestyle through technology, Croma engaged with its clients on a deeper, more emotional level through the stunning, larger-than-life Alpona painting on the Howrah Bridge. It is evidence that, in keeping with their commitment, their clients are at the center of all they do.

Beautiful Alpona was created by talented and well-known artist Sanjay Paul and his team, which also included Anwesak Dawn and more than 80 students from the Government Art College. It captures the spirit and aesthetic traditions of Kolkata. It honors the city’s rich cultural diversity and brings together residents and guests in celebration. The Croma team and Futuera Inc. conceptualized it, and The Brand Street carried it out.

Croma will also be visible in Puja pandals like Mudiali Trikone Park, Chorbagan Sarbojonin, Dum Dum Tarun Dal, Ahiritola, Bagbazar Sarbojanin, and Mudiali Shibmandir.

Additionally, to interact with locals and broaden their understanding of and selection of offerings in mall activations displaying their Croma Own Label items, Croma interacts with the community.

In order to establish a stronger relationship with the community throughout the festivities, they are actively contacting Resident Welfare Associations and offering fun competitions and deals.

Priyanka Dutta