Before the advent of Durga Pujo, 92.7 BIG FM has created a 40-minute rendition of the original 90-minute Mahalaya, as a part of the campaign ‘BIG Mahalaya – Mahalaya ki Nayi Dhun’. The concept revolves around adapting progressive thoughts and inclusion, resulting in a new outlook of equal opportunities. Leading this campaign will be RJ Koushik, RJ Nilanjana, RJ Pamela and RJ Sumantha from BIG FM Kolkata.

The rendition of Mahalaya which is so popular among the people was narrated by Birendra Krishna Bhadra in 1932, which has been ruling the hearts of Kolkata for 87 years. BIG FM has attempted to gift Kolkata a new version of their beloved Mahalaya with the intent to encourage inclusiveness. The idea is to not create a comparison with the masterpiece but to create a rendition which will allow us to put forward an inclusive approach with equal opportunities. Directed and recited by Swagatalakshmi Dasgupta, influential artists including Srabani Sen, Rupankar Bagchi, Manomay Bhattacharya, Rishi-Tirtha, Sidhu Ray, Iman Chakraborty have also come on board to contribute their voice for the BIG Mahalaya.

BIG FM will also create a video on how they brought all these people together and created an unconventional Mahalaya. The channel will further use Facebook Live (audio), where the unique Mahalaya will be showcased across the world in real-time.

The radio network will present the BIG Mahalaya not only in Kolkata but across Delhi, Mumbai, Ranchi, Jamshedpur, Patna, Muzzafarpur, Kanpur, Lucknow, Varanasi, Allahabad, Bareilly, Guwahati, Gorakhpur, Pune, Surat and Kota.