Durga Puja is just around the corner and Bingo! the popular snack brand from ITC Ltd strengthens the festive spirit with an appetizing twist to Kolkata’s iconic trams through the Bingo!

Bingo! Tedhe Medhe‘s Pujo Tadka has created a delightful experience for the customers during thi festive season by revamping two trams with Bingo! Tedhe Medhe’s unique pink and yellow creatives for a fun commute across the city. The vehicle displays Bingo! Tedhe Medhe’s vibrant representation of Kolkata’s iconic monuments with Tedhe Medhe chips. To further enrich the experience of the travelers, Bingo! has created a shop inside the tram which sells Bingo Tedhe Medhe Jhalmuri. The trams are running across the city in multiple routes which includes Gariahat to Esplanade, Nonapukur to Esplanade, Shyambazar to Esplanade and Shyambazar to BBD Bag.

Bingo! Has also reached out to 50 chaat vendors to create innovative versions of chaats using Bingo! Tedhe Medhe. Food lovers in Kolkata can further vote for the best chaat and the vendors with the most number of votes will be awarded.

Bingo! curated this experience with an endeavor to position the brand as an interesting chaat ingredient through this initiative.

Bingo! is reinforcing the enthusiasm and excitement to the most awaited festival of Kolkata at the Jodhpur Park Pandal on the 4^th October.  Resonating the heart and spirit of the city, ITC Bingo! Tedhe Medhe will recreate artistic renditions of Durga Ma and the city’s distinctive monuments, structures and heritage buildings using Bingo! Tedhe Medhe.