Bira 91, and boAt, India’s #1 Earwear brand have joined hands to launch an exclusive ‘BOOM’ audio collection that is high on both functionality and aesthetics. The ‘BOOM’ collection will include the brand’s quirky yet powerful Stone SpinX 2.0 and Stone 190 making them the perfect party companions. This collection will also come with boAt Rockerz 450 Headphones.

The ‘BOOM’ collection has been curated for consumers who are bold and expressive, and don their wearable accessories as an extension to their personality.  It seamlessly integrates the daring color palette and the striking design of Bira 91’s ‘BOOM’ variant with the fashion-forward aesthetically designed boAt portfolio.

Bira 91 crafted a special music track for this collaboration called ‘Get Set BOOM’. The high-energy video paints a picture of the perfect weekend, with music bringing friends together in a house-party setting.

Link to ‘Get Set BOOM’official video: https://youtu.be/ygatVQVdlik

The BOOM collection will be available exclusively on Bira 91’s Merch store and the boAt website starting 20th January.