Birla Opus Paints, a division of Grasim Industries in the Aditya Birla Group, has entered the decorative paint market this year. Its most recent ad, “Naye Zamane ka Naya Paint” or “New Paint for the New Era” was just released. The film, which was conceptualized by Leo Burnett India, has seasoned and multi-talented actors like Neena Gupta and Saurabh Shukla alongside Vicky Kaushal and Rashmika Mandanna as brand ambassadors discussing its special qualities and characteristics. The goal of the distinctive concept, outstanding cast, and robust conceptualization is to position Birla Opus Paints as “new” and “desirable”.

To raise awareness and encourage trials, the campaign will be enhanced in Hindi and all other important regional languages and supported by a 360-degree activation across TV, digital, print, OOH, and radio.

Vicky Kaushal said, “I am excited to work with Birla Opus Paints and look forward to bringing color and vibrancy into the lives of our customers. These films stand out in the way that they imaginatively bring the campaign to life. Working with seasoned actor Saurabh Shukla on the advertisement was a lot of fun, and I enjoyed watching his improvisation during the production”.

Speaking about the association, Rashmika Mandanna said, “I think one should evolve with changing times.” The most recent Birla Opus Paints ad reflects my conviction that decisions should be supported by evidence rather than custom. It was a pleasure working with Neena Ji to shoot the advertisement for Birla Opus as their ambassador”.

A great campaign with seasoned actors indeed!!

Priyanka Dutta