Bisk Farm, one of India’s top biscuit and bakery companies from the SAJ Food family, has signed on Bollywood actor Hrithik Roshan to serve as the brand ambassador for its Googly line of biscuits.

The first TVC for Bisk Farm Googly, whose tagline is “Taste with a Twist” (#TasteWithATwist) was created using Hrithik’s well-known dance movements. The television commercial, dubbed the “Googly Twister campaign,” features Hrithik Roshan making a brand-new “Googly Twister move.”

Googly, which comes in a variety of unusual flavors and varieties, is a category disruptor in the biscuit market with a great balance of sweet and salt taste. The flavor has stunned customers. By launching a new advertising campaign with Hrithik Roshan, SAJ Food hopes to popularise the Googly brand and entice consumers to sample its distinctive flavor.

The TV commercial depicts Hrithik getting ready for battle when suddenly, after taking a mouthful of a Googly biscuit, something unusual occurs to him. His body begins to twist almost immediately after the Googly bite, and he unintentionally starts dancing in ways he has never done before. As the video spreads on social media, followers start creating reels and mimicking his dance moves.

Priyanka Dutta