Mankind Pharma’s Gas-O-Fast, known for its natural antacids, is focused on making a stronger presence across India. They recently got Biswanath Basu on board as brand ambassador for their new campaign. Biswanath Basu is particularly popular in the eastern states. It will help them tap into new markets, bringing certain credibility on deck for the brand to take advantage of.

Keeping in mind both his forte – a brilliant comic timing – the new campaign is designed in a fun and quirky way. The humor being evoked in the film stems from something close to the product world – heartburn – coming alive in both, its literal and metaphorical sense.

The campaign was conceptualized and executed by ADK Fortune, a WPP agency.