The first Bosch and Siemens brand store was inaugurated in Kolkata, according to BSH Home Appliances Pvt. Ltd., a division of BSH Hausgeräte GmbH, the world leader in high-end home appliances. The store represents a significant turning point in BSH’s plan to increase the brand’s visibility in East India, where it has been expanding at a 26% compound annual growth rate (CAGR) between 2019 and 2025.

The store, which is 1,450 square feet for Bosch and 850 square feet for Siemens, is situated in Dhakuria, an area renowned for its rising affluence, cosmopolitan lifestyle, and proximity to important residential neighbourhoods. This store’s dealer partner is Multi-Channel Electronics Pvt. Ltd.

The store features the newest models from Siemens and Bosch, such as high-capacity washing machines, built-in refrigerators, AI-powered ovens, and sophisticated dishwashers, all of which are designed to meet the changing demands of contemporary Indian homes. Customers can see the appliances in operation through live demo areas and professional consultations. Bosch HomeConnect-enabled steam ovens and the SiemensiQ700 oven series are highlights that highlight the brands’ dedication to improving lifestyles. Bosch’s wide variety of small home appliances, including Trumixx coffee makers, hoover cleaners and mixer grinders, are also available in the store.

With a remarkable 25% growth over 2023 alone, the demand for high-end home appliances has significantly increased, making East India as a whole a key player in BSH’s growth trajectory. Certain categories have experienced notable growth, such as the dishwasher segment, which grew by 27% in 2024, indicating a growing consumer preference for hygienic and convenient products. Driven by targeted initiatives across FAFL, ATL, and SATT categories, high-capacity washing machines (8 kg and above) have emerged as the biggest growth driver, registering an impressive 80% increase year-over-year.

In keeping with its goal of providing Indian consumers with top-notch retail standards and exceptional customer service, BSH is strengthening its growing presence in East India with this launch. With 16 branch service offices, more than 350 authorised service partners, and a staff of more than 1500 skilled service technicians, BSH provides unmatched after-sales support across the country.

For more information, visit: https://www.bosch-home.in/

Priyanka Dutta