ICYMI, Nykaa Fashion is the preferred lifestyle destination for fashionistas. The multi-brand e-commerce platform introduced IYKYK- a chic new accessory label.

IYKYK boasts of its own unique monogram, carefully designed to combine the letters of I.Y.K.Y.K in a circular form, designed to look both sophisticated and fun at the same time. The monogram embodies the brand’s core philosophy – “If You Know You Know”!

The label has concepts and themes ranging from retro, Gen-Z, quirky and educational. If you like to keep track of the latest happenings in the field of fashion, then IYKYK’s wide range of footwear and handbags are a must-add to your collection. They have stylish flats, stilettos, and bags that enhance your style quotient considerably. It is available in a range of earthy and neutral palettes.

IYKYK addresses the growing demand for premium accessories that are in vogue, quality-assured, and accessible for fashion-conscious customers.

Priyanka Dutta