Colgate-Palmolive will not only be maintaining its commitment towards improving oral health but also work for preserving the environment.

This pioneering technology is being rolled out on Colgate’s Active Salt and Vedshakti variants first, with other brands in its portfolio to follow. Colgate-Palmolive is the first oral care brand to launch such an initiative at scale. Colgate’s recyclable tubes are a stepping stone in its journey to achieve 100% recyclability across its oral care portfolio in India.

The new tube is soft, squeezable, and recyclable without compromising on key product attributes like taste.

The company has been using recyclable cartons and boxes for over a decade now and this new initiative is part of the company’s continued efforts in its sustainability journey.

This initiative has been possible with the partnership of EPL Limited (Formerly known as EsselPropack Limited).

As a part of its Corporate Sustainable Ambitions for 2025, Colgate-Palmolive India aims to drive social impact, help millions of homes, and preserve the environment by improving its carbon footprint and bringing world-class sustainable innovations to its consumers. It has successfully reduced its carbon footprint by switching to a zero-waste model, water conservation and storage, and the use of renewable energy at its manufacturing units in India.

For more information on Recyclable toothpaste, please visit www.colgate.com/goodness 

For more information on our recyclable packaging and sustainability goals, please visit https://www.colgatepalmolive.co.in/core-values/sustainability