Within a year of opening in Kolkata, Country Delight served over 10,000 clients and continued to develop in the metropolis, adding 2000–3000 new customers each month. Natural and fresh food products are in high demand among consumers in Kolkata, which has enabled the company to grow to such heights. In the upcoming years, Country Delight plans to serve 1 lakh homes in the city of joy.

Natural and fresh food demand has increased as a result of the rising consumer health consciousness brought on by the COVID-19 pandemic. However, the market for critical fresh foods in India is still unstable and fragmented. In India, adulteration of milk and other foods is a major issue. A fresh delivery of dairy goods, fruits and vegetables, bread, nutritious drinks, and eggs is made available to customers within 24-36 hours thanks to Country Delight’s full stack business strategy. The team is able to regularly produce farm-fresh items thanks to the company’s strong business model and its just-in-time supply chain, which covers 11 states throughout the nation.

The brand, which will be introduced in Kolkata in September 2021, plans to introduce dairy items outside milk, such as paneer, ghee, etc. The business released Misti Doi in the country’s north and will soon bring it to Kolkata. In the city, they work with 3000 delivery partners. They will introduce grocery delivery in the next 6 to 7 months.

With such plans, Country Delight will surely be able to reach out to more customers and provide them with the best natural and fresh food to the customers.

Priyanka Dutta