Travel inspired casual wear brand Blackberrys Casuale launched Knitalia at the second edition of India Khaki Week.

This is India’s first hundred percent cotton knitted range of Khaki shirts, jackets, trousers and other apparels.

The launch of the new range was done in the august presence of cricketer Dinesh Karthik, Sangeet Kishore, Brand Head- Blackberrys Casuale and others. This is Dinesh Karthik’s second time association with India Khaki Week.

Dinesh Karthik mentioned the comfort and the way the fabric stretched when he tried on one.

For the promotion of the new collection, a video has been shot with the cricketer to communicate the comfort and finesse of Khaki to the customers. A photo shoot has also been done to further the prospects of the new range.

The collection is priced at Rs 2195-5995 and is available across all Blackberrys stores.

With the launch of the new collection just before Poila Boisakh and the summer also setting in, the clothes from the range will make for great gifts for sure!!

Priyanka Dutta