C.C. Saha Ltd, a renowned chain of hearing clinics announced a collaboration with Signia, a leading global provider of innovative hearing solutions.

Together, they have planned a unique CSR initiative to provide youngsters with free hearing aids in an effort to enhance their quality of life.

C.C. Saha Ltd., a company with a rich 90-year history, has relentlessly served the hearing-impaired population in partnership with Signia, a company known for its superiority in hearing aid technology and innovation in hearing solutions. This significant anniversary honors their persistent commitment to helping those with hearing problems.

“It is a tremendous opportunity for us to work with a reputable hearing aid manufacturer like Signia and cheer up so many little children who are hard of hearing. We at C.C. Saha Ltd are aware of how essential hearing is to survival. The gratification of being able to improve people’s lives and bring them happiness is what matters most” said Vikram Saha, Director of C.C. Saha Ltd.

Sudesh Bhosale, a distinguished Bollywood singer renowned for his melodious voice, who is also the cause ambassador of the brand, graced the event.

Speaking at the event, Sudesh Bhosale said “It is very important to keep a check on your kids. If you find they have a hearing problem, one must get them treated at the earliest. This will help them in resolving this problem”.

The singer also said “One must not believe that stars can be made in a night. Whatever praise a kid gets at a singing show must not be taken very seriously. Instead, they must practice with great enthusiasm daily. It will help them to establish themselves better in this field. Parents must never force their kids to do something that they do not find interest in. Let them follow what they like”.

Mr. Avinash Pawar, CEO & MD of Signia in India, further shared insights into Signia’s commitment to advancing hearing aid technology during the event.

Hearing aids were distributed to kids at the event by esteemed dignitaries.

Video link of the event- https://www.youtube.com/watch?v=4xOa9gRIE6Y

Priyanka Dutta